case studies

What we built, and what it returned.

Real accounts, real exports, sourced and dated. Client names and towns left out — we don't publish a venue's numbers with their name on them without written permission, so you get the work and the results without the nameplate.

tulip festival · canada · spring

Three in four clicks came from people who’d never heard of them

A festival that ranked first for its own name and nowhere else. We rebuilt the existing site for search, launched a second property around location pages, and worked the map listing before bloom instead of during it.

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75.6%
non-branded clicks
231%
local visibility
4.82
avg. mobile position
5.49%
organic click-through
family farm · northern michigan · year-round

The farm that outranks its own tourism board

A site Google barely had. One season later it holds page one for the county's things-to-do searches — above the state tourism site — with four of its own pages on the same result page.

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#5
county things-to-do
4
pages, one query
0
existed before
>
state tourism site

More on the way

Pumpkin patch, corn maze and Christmas light show write-ups are queued. In the meantime, the vertical pages cover how the same structure runs against a fall or winter season: pumpkin patch marketing and Christmas light show marketing.

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