the blog
Notes from the gate.
What we learn filling seasonal venues, written up as we go. Local search, the map listing, Meta ads, ticketing, and the parts of a season that quietly decide the year. No listicles, no reheated posts.
case study · tulip festival
Three in four clicks came from people who’d never heard of them
A Canadian tulip festival ranked first for its own name and nowhere else. Here's what we built across one bloom season — and why the share of search that never mentions you is the only number worth watching.
Read it →
case study · family farm
The farm that outranks its own tourism board
A northern Michigan farm had a site Google barely indexed. One season later it holds page one for the county's things-to-do searches, above the state tourism website.
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the shift · 2026
AI is eating the questions, not the bookings
Zero-click search hit 68% and ChatGPT passed 900 million weekly users. Here's which of your traffic that actually takes, and which of it was never going to buy a ticket anyway.
Read it →What's coming
We publish when we have something worth the read — usually after a season closes and the numbers are in. On the list right now:
- What a pumpkin patch should have finished by the first of September
- Why your Google Business Profile probably outsells your website
- Reading a Local Dominator grid without fooling yourself
- Weeknight pricing for a light show, and when to stop advertising a sold-out night
In the meantime, the deep dives live on the vertical pages — pumpkin patch marketing and Christmas light show marketing — and the longer playbooks are over on Grow.